Day Eight: “Preparing the Design Pitch”

Today we spent the whole day revising over all our notes regarding our upcoming design pitch for the big day tomorrow, further refining our PowerPoint slides and making sure that we had touched base in all aspects in regards to our service- InterSpace.

We also put together a video of the forum/pitch involving the CEO’s (the panel) through a variety of webcams featuring us, the design cast, speaking and explaining our concept and proposal. In doing this through a separated room, we are able to show that lack of communication from our future world. Obviously this is no way to communicate successfully in a Design Pitch, especially when we aspire to bring people together. Eventually we enter the meeting room, make that personal connection of shaking hands with our CEO’s and continue on with our proposal.

Obviously we must make sure that our design pitch must be selective in regards to which clients we pursue, as this saves time, resources and money. The ability to identify an ideal target market, which in our case are the corporate workers, will improve our business’ success.1

Below are our two scenarios we will be utilising during our pitch:

We’ll also be using a persona within scenario writing during our pitch, visually depicting life scenarios with & without InterSpace. This was helpful early on, able to assist us during the development phase- as we now can identify targeted consumer needs as well as determine potential paths of user interaction as well as identifying user needs.2

All in all, I’m very confident with our concept, overall pitch, as well as the design team and the members within. We have thoroughly prepared over the past two weeks, and haven’t fallen off track at all this year from start to finish. Bring on tomorrow!!!


  1. HOW Design. 2008. HOW: Making the Perfect Pitch. [ONLINE] Available at: [Accessed 10 July 12]
  2. PARSE. 2012. Strengthen Your Design Process With Narratives. [ONLINE] Available at: [Accessed 10 July 12]